Americas Franchising Group is proud to celebrate Joe Louison as the owner of a new We Rock The Spectrum Kids Gym in Marion, Iowa, bringing one of the world’s most recognized inclusive sensory gym concepts to families in the Cedar Rapids-Marion corridor.
Marion is a growing, family-centered community with strong schools, active neighborhoods, and families who value safe, purposeful places for children to learn, play, and connect. For parents of neurodivergent children, however, finding a space that is truly designed for sensory needs, social development, and acceptance can still be difficult. Joe’s new gym helps answer that need in a meaningful way.
We Rock The Spectrum Kids Gym has served hundreds of thousands of families globally through a model built around inclusion, sensory-safe play, and developmental support. Each gym is designed to welcome neurodivergent and neurotypical children together, giving families access to equipment, programs, and experiences that help children build confidence while feeling accepted exactly as they are.
Joe’s Marion location will offer specialized sensory equipment, open play, inclusive programming, and community-centered experiences that support social, emotional, physical, and sensory development. More than a children’s gym, the location is positioned to become a gift to the surrounding community: a place where families can find understanding, children can feel safe to explore, and parents can connect with others walking a similar path.
“We are thrilled to welcome Joe Louison to the We Rock The Spectrum family,” said Dina Kimmel, Founder and CEO of We Rock The Spectrum Kids Gym. “Joe’s commitment to inclusion and his desire to serve families in his community make him an excellent fit for our mission. We are excited to see the positive impact this gym will have in Marion.”
Americas Franchising Group congratulates Joe on bringing this important resource to Marion and the surrounding Eastern Iowa region.
Franchise Opportunity Information: To learn more about Americas Franchising Group or inquire about franchise opportunities, contact John Canaday at 305-342-4141 or visit americasfg.com. You can also follow Americas Franchising Group on Facebook, Instagram, and X (@americasfg).
About We Rock The Spectrum Kids Gym: We Rock The Spectrum Kids Gym is an international sensory gym franchise created to provide inclusive, sensory-friendly play and developmental experiences for children of all abilities. With more than 200 destinations across 34 states and 8 countries, WRTS continues to expand its mission of creating places where children and families feel welcomed, supported, and celebrated.
About Americas Franchising Group: Americas Franchising Group is a franchise consulting and development firm with more than 11 years of experience helping aspiring entrepreneurs identify franchise opportunities aligned with their goals, values, and desired impact. The company works with purpose-driven franchisors and franchise candidates to support responsible growth, strong candidate fit, and long-term success.

