Peter Smith Opens New We Rock The Spectrum Kids Gym in Jackson, Mississippi

Americas Franchising Group is pleased to recognize Peter Smith as the owner of a new We Rock The Spectrum Kids Gym in Jackson, Mississippi, expanding the brand’s inclusive mission into one of Mississippi’s most important regional family markets.

Jackson serves families across a broad Central Mississippi area, including communities where parents often travel to find specialized services, inclusive activities, and safe recreational spaces for children with different developmental needs. A We Rock The Spectrum Kids Gym in this market gives families a local destination built around belonging, not accommodation as an afterthought.

We Rock The Spectrum is part of a global movement that has served hundreds of thousands of families by providing sensory-friendly gyms where children of all abilities can learn, play, explore, and grow. The brand’s model is especially valuable in communities where families need more than entertainment; they need places that understand sensory processing, social confidence, and the importance of inclusion.

Peter’s Jackson location will feature sensory-based equipment, developmental play opportunities, inclusive programs, and family-focused activities that support children socially, physically, and emotionally. For the surrounding community, the gym represents a meaningful gift: a place where children can be celebrated, parents can feel supported, and families can build lasting connections.

“We are excited to welcome Peter Smith to the We Rock The Spectrum family,” said Dina Kimmel, Founder and CEO. “His passion for making a difference and his commitment to creating a welcoming space for children and families make him an exceptional franchise owner. We believe his gym will become an important resource for the Jackson community.”

Americas Franchising Group congratulates Peter on helping bring this purpose-driven resource to families throughout Jackson and the Central Mississippi region.

Franchise Opportunity Information: To learn more about Americas Franchising Group or inquire about franchise opportunities, contact John Canaday at 305-342-4141 or visit americasfg.com. You can also follow Americas Franchising Group on Facebook, Instagram, and X (@americasfg).

About We Rock The Spectrum Kids Gym: We Rock The Spectrum Kids Gym is an international sensory gym franchise created to provide inclusive, sensory-friendly play and developmental experiences for children of all abilities. With more than 200 destinations across 34 states and 8 countries, WRTS continues to expand its mission of creating places where children and families feel welcomed, supported, and celebrated.

About Americas Franchising Group: Americas Franchising Group is a franchise consulting and development firm with more than 11 years of experience helping aspiring entrepreneurs identify franchise opportunities aligned with their goals, values, and desired impact. The company works with purpose-driven franchisors and franchise candidates to support responsible growth, strong candidate fit, and long-term success.

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