Americas Franchising Group is thrilled to announce Daniel Rice as the newest franchise owner to bring We Rock The Spectrum Kids Gym to life in Gulf Coast, Mississippi. With Daniel’s leadership, families throughout the region will soon have access to an inclusive, sensory-safe play environment designed for children of all abilities.
We Rock The Spectrum has long been a champion for neurodiverse communities, offering adaptive equipment and developmentally rich programs tailored to the needs of children with autism and other challenges. Daniel is committed to that vision—and ready to deliver it with purpose and heart.
“We’re excited to welcome Daniel into the We Rock family,” said Dina Kimmel, Founder and CEO. “His belief in the power of inclusion and his strong sense of community will make a lasting impact along the Gulf Coast.”
Daniel’s decision to open a We Rock The Spectrum gym was inspired by a desire to create something truly meaningful for his community. With personal connections to families affected by developmental challenges, he recognized the pressing need for a safe and welcoming space where kids can thrive without judgment. “I didn’t just want to open a business—I wanted to open a door,” Daniel shared. “A door to belonging, growth, and joy for children who are so often left on the sidelines.”
His location will become a vital community asset, serving not just families but also professionals who work in pediatric care and education. Daniel plans to establish strategic partnerships with behavior analysts, occupational and speech therapists, school systems, local clinics, and nonprofits to build a unified support network for children and their families. The gym will also host events and awareness campaigns in collaboration with local hospitals, church groups, and wellness providers to amplify its mission.
With guidance from Americas Franchising Group, Daniel is transforming a vision of inclusion into a thriving platform of impact and empowerment.
To learn more about franchise opportunities with Americas Franchising Group, contact John Canaday at 305-342-4141 or via email at john@americasfg.com.
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About Americas Franchising Group
Americas Franchising Group is a nationally respected franchise development firm helping entrepreneurs align with purpose-driven brands.
With over a decade of success, AFG provides strategic guidance and hands-on support to help people launch meaningful businesses that serve their communities and create lasting impact.