Americas Franchising Group is excited to recognize Malinda Russell as the owner of a new We Rock The Spectrum Kids Gym in Lexington, South Carolina, bringing the brand’s inclusive play and sensory development mission to families in the greater Columbia region.
Lexington is a growing family community with strong neighborhood identity and close ties to the Columbia metropolitan area. As more families look for meaningful youth services and inclusive recreational options, the need for places designed specifically around sensory support, developmental growth, and acceptance becomes even more important.
For many families raising neurodivergent children, finding spaces that truly understand and embrace inclusion can be life-changing. We Rock The Spectrum was created to meet that need, and its global network has now served hundreds of thousands of families by offering sensory-friendly environments where children can explore, interact, and develop at their own pace.
Malinda’s Lexington gym will provide sensory-based play experiences, inclusive programs, open play, developmental activities, and family-centered events designed to help children build confidence, strengthen social skills, and reach important milestones. The location will also provide parents and caregivers with a supportive community they can rely on.
“We are honored to have Malinda Russell join our growing network of franchise owners,” said Dina Kimmel, Founder and CEO. “Her dedication to creating opportunities for children and her genuine passion for serving families will make her gym a tremendous asset to the Lexington community.”
Americas Franchising Group congratulates Malinda on bringing this important resource to Lexington, Columbia, and the surrounding South Carolina communities.
Franchise Opportunity Information: To learn more about Americas Franchising Group or inquire about franchise opportunities, contact John Canaday at 305-342-4141 or visit americasfg.com. You can also follow Americas Franchising Group on Facebook, Instagram, and X (@americasfg).
About We Rock The Spectrum Kids Gym: We Rock The Spectrum Kids Gym is an international sensory gym franchise created to provide inclusive, sensory-friendly play and developmental experiences for children of all abilities. With more than 200 destinations across 34 states and 8 countries, WRTS continues to expand its mission of creating places where children and families feel welcomed, supported, and celebrated.
About Americas Franchising Group: Americas Franchising Group is a franchise consulting and development firm with more than 11 years of experience helping aspiring entrepreneurs identify franchise opportunities aligned with their goals, values, and desired impact. The company works with purpose-driven franchisors and franchise candidates to support responsible growth, strong candidate fit, and long-term success.