Passaic County Gets a New Resource for Families: Catherine and Omar Riva to Open We Rock The Spectrum Kids Gym

Americas Franchising Group is proud to welcome Catherine and Omar Riva as the newest franchisees of We Rock The Spectrum Kids Gym. Their upcoming location in Passaic County, New Jersey, will offer an inclusive space where children of all abilities can learn, play, and build lifelong confidence.

We Rock The Spectrum is widely known for its commitment to neurodiverse families, offering specialized equipment and enrichment programs that support social, emotional, and physical growth. With Catherine and Omar’s leadership, this new location will serve as a powerful resource for both children and the greater community.

“Catherine and Omar bring purpose, passion, and a deep connection to their local families,” said Dina Kimmel, Founder and CEO. “We couldn’t be more thrilled to have them join our mission.”

Catherine’s motivation to open the gym stems from her own experiences advocating for children in the education and therapy spaces. “We saw how limited the resources were,” she said. “We wanted to build something that went beyond inclusion—something that represented hope and forward movement for families who need it most.”

The Rivas plan to establish robust partnerships with local schools, therapy centers, hospitals, pediatricians, and churches to offer wraparound support services. Their gym will be more than just a play space—it will be a hub where professionals and families can come together to collaborate, celebrate, and empower children on every developmental journey.

With the guidance of Americas Franchising Group, Catherine and Omar are launching more than a franchise—they’re launching a movement that will bring real change to Passaic County.

To learn more about franchise opportunities with Americas Franchising Group, contact John Canaday at 305-342-4141 or via email at john@americasfg.com.
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About Americas Franchising Group
Americas Franchising Group is a nationally respected franchise development firm helping entrepreneurs align with purpose-driven brands.
With over a decade of success, AFG provides strategic guidance and hands-on support to help people launch meaningful businesses that serve their communities and create lasting impact.

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